Web Design

I truly love creating digital experiences that compel the user to keep exploring and make sense the moment you land on the page. My focus is balancing strong branding with intuitive navigation and a smooth user journey. I design responsively so every screen feels intentional and visually clear. If branding is the album, the website is the live performance where everything must work flawlessly. From bold visuals to thoughtful structure, I make sure users can explore confidently and leave with a positive impression of the brand.

Web Design Specialties:

• Responsive web design (mobile + desktop)

• Landing pages & conversion flows

• UI layouts & digital content structure

• Basic UX improvements

• App-style interface design

Project Case Study:

Project: Franchise Website Redesign
Role: Lead UX Designer & Content Strategist
Featured Skills: Web design, UX layout, digital branding, copy & content architecture, conversion strategy, customer experience strategy

Challenge:
Design a franchising website that captures the energy and personality of Shear Madness while appealing to potential business owners. The goal was to make information clear, credible, and visually engaging while maintaining the brand’s playful tone.

Approach:

Designed a clean, user-friendly layout optimized for franchise lead generation
Built a hierarchy that guided visitors from curiosity to inquiry through clear CTAs and storytelling
Balanced vibrant brand colors and kid-friendly personality with a polished, professional look
Developed consistent visual language and iconography to simplify complex franchise information
Created cohesive design systems adaptable for both web and mobile

Results:

Increased franchise inquiries by approximately 35% within the first quarter post-launch
Improved page engagement and time-on-site by over 40% through visual storytelling and navigation flow
Reduced bounce rate by 25% with stronger content organization and clear calls-to-action
Strengthened brand perception and credibility among potential franchisees

Full Home restructure + lead capture

Informational + branded About Us

Edited video testimonial features

Franchisee support infrastructure

Page updated

Google Sites

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