Branding

I love building brand worlds that people can step into. Whether it’s a colorful, high-energy kids salon or a bold roller derby identity, I shape visuals that feel alive and consistent everywhere they show up. I think of branding like creating a music album. Every piece needs to stand strong on its own like a great single, but the real magic happens when everything plays together as a complete experience. Environmental design, storefront presence, digital platforms, merchandising, signage, and print collateral all become tracks on the same record. No matter the audience—families, athletes, kids, or business owners—I create branding that looks fun, feels intentional, and connects immediately.

Branding Specialties:

• Brand identity & visual systems

• Environmental & in-store branding

• Merchandising + point-of-sale design

• Print campaigns, signage, and collateral

• Franchise brand management

Project Case Study:

Project: Shear Madness Brand Evolution
Role: Creative & Marketing Director
Featured Skills: Brand identity, environmental design, merchandising, print + digital

Challenge:
Refresh a playful kids salon brand while keeping the established identity recognizable across 25+ franchise locations.

Approach:

Updated and standardized visual systems (color, typography, in-store visuals)
Redesigned signage and merch for better recognition
Improved digital presence with cohesive graphics and layouts
Aligned brand assets between corporate + franchise teams

Results:

Increased brand consistency nationwide
Stronger recognition in busy retail environments
Faster onboarding for new franchisees with organized brand system

Salon interior branding

Print material design piece

Acrylic color wall & station design

Service banner design

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