I build brands, campaigns, and customer experiences that connect creative thinking with measurable business goals.
Marketing leader with 10+ years of experience spanning brand strategy, campaign development, digital marketing, CRM systems, web experiences, and creative direction across residential development, franchising, nonprofit organizations, and consumer-facing brands.
taysifford@gmail.com (913) 484-8753 linkedin.com/in/taylorsifford
• Brand Identity Systems
• Campaign Art Direction
• Visual Storytelling
• Content Strategy
• Environmental Design
• Merchandising
• Brand Strategy
• Campaign Development
• Marketing Operations
• CRM & Email Marketing
• Brand Design & Visual Aesthetics
• Cross-Functional Leadership
• Website Strategy
• UX & Conversion Paths
• Lead Generation
• HubSpot CRM
• Email Automation
• Paid Social Campaigns
Ashlar Homes
Community launches, CRM systems, campaign development, event marketing, lead generation, branding, email marketing, digital strategy.
Shear Madness Franchising
National franchise marketing, brand systems, ecommerce, website strategy, campaign execution.
Kansas City Roller Warriors
Brand leadership, merchandise, events, community engagement, digital marketing.
Mid-Continent Public Library
Marketing campaigns, public engagement, environmental graphics, digital content.
I’ve been creating things for as long as I can remember. Long before marketing plans, websites, campaigns, and creative leadership roles, there was a tiny plastic table covered in markers and whatever project I was convinced needed to exist that day.
The industries, tools, and responsibilities have changed over the years, but the curiosity hasn’t. Whether I’m building a marketing strategy, designing a website, developing a product, creating artwork, or leading a team, the process always starts the same way: with an idea, a little curiosity, and the stubborn belief that there’s always a better version hiding somewhere underneath it.
Looking back, not much has really changed. I’m still happiest when I’m creating, learning, and experimenting.
Marketing has been the foundation of my career, but my creativity has never been limited to just a job title.
Outside of work, you’ll usually find me designing, creating artwork, playing music, or out on the track competing as a roller derby skater with Kansas City Roller Warriors. Each experience has challenged me in different ways and continues to shape how I think about leadership, collaboration, and innovative artistry.
Some of my most valuable lessons haven’t come from an office. They’ve come from building something from scratch, performing under pressure, taking creative risks, and learning through experience. Those lessons influence every project I take on.
• Adobe Certified Marketing Specialist Professional
• Adobe Certified Creative Suite Professional (Photoshop, Illustrator, InDesign, After Effects)
• HubSpot Marketing & Sales Hub Software Professional
• HubSpot Certifications (Inbound Content, CRM Marketing Automation, Email Marketing, Digital Marketing, SEO Strategy)
• Google Certifications (Digital Marketing & E-commerce, Data Analytics, UX Design, AI Professional)
• Meta Certifications (Digital Marketing, Blueprint, Media Planning Analytics)
• Microsoft Advertising Certified
• Featured U.S. Surface Pattern Designer, Spoonflower (2021 & 2023)
• Missouri Art League Fine Art Scholarship Recipient
• Design and creative work featured by The Pitch KC, KCTV5, and KC Magazine publications
• Speaker, Franchise Lead Generation & Digital Strategy Seminar
• Creative Director with 10 years of leadership experience across marketing, branding, and digital strategy
