Creative Direction

Creative direction lets me shape the story from big picture to final detail. I love guiding concepts, organizing ideas, and building campaigns where everything feels like it belongs together. I work closely with teams and collaborators to protect the vision and bring out the best in every asset. My approach is always versatile—making strategic decisions while leaving room for experimentation and fun. It’s like producing an album: each element matters, but the most important part is how the whole project sounds when it all comes together. I want audiences to feel that harmony.

Creative Direction Specialties:

• Campaign concept building & storytelling

• Team collaboration & art leading

• Multi-channel visual strategy

• Brand voice & personality development

• Launch visuals, event branding & rollouts

Project Case Study:

Project: Memorial Hall Seasonal Campaign & Merchandise Collection
Role: Creative, Marketing, and PR Director
Featured Skills: Campaign strategy, art direction, merchandise design, brand development, content coordination, media relations

Challenge:
Lead the creative direction for a full sports season campaign—building a unified visual identity that connected marketing, merchandise, and event experiences. The goal was to create excitement, boost engagement, and ensure every fan touchpoint felt cohesive and on-brand.

Approach:

Directed the season’s core theme, tone, and visual identity across all materials
Lead design and production of apparel, posters, and promotional assets
Collaborated with photographers, athletes, and marketing teams to maintain consistency
Oversaw art direction for digital rollouts, including web and social campaigns, and media PR
Balanced creative experimentation with production efficiency to deliver a polished, versatile system

Results:

Increased merchandise sales by approximately 40% compared to prior seasons
Stronger audience engagement through coordinated online and in-venue visuals
A cohesive brand direction that translated seamlessly from concept to execution

Live news coverage still frame

High-performing social media promo

Full event production of 2,000+ fans

Program print design for attendees

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