Social Media

Social media gives me the chance to build momentum one piece at a time. I create visuals and messaging that feel exciting, shareable, and true to the brand’s personality. Whether promoting a major event, celebrating everyday wins, or telling a deeper story over time, I design content that keeps people coming back. I think of each post like a single release that needs to hit immediately to connect with the online community, but the real brand impact comes when all the content builds a bigger narrative. That mix of instant energy and long-term strategy is where I thrive.

Social Media Specialties:

• Campaign visuals & promotions

• Post design, stories, & reels

• Brand voice & social copywriting

• Engagement strategy & growth planning

• Analytics evaluation & content iteration

Project Case Study:

Project: MCPL Summer Learning Program Social Media Campaign
Role: Marketing Coordinator & Designer
Featured Skills: Social media strategy, public engagement, campaign design, website content, environmental graphics, PR coordination

Challenge:
Promote the library’s annual Summer Learning Program through a cohesive campaign that spanned digital, print, and in-branch experiences. The goal was to boost participation and awareness while keeping the visuals bright, inclusive, and exciting for both kids and parents.

Approach:

Focused on visual identity for the campaign, including social media graphics, signage, and environmental displays used throughout multiple library branches
Coordinated messaging and visual rollout across social media and digital communications
Developed story templates, promo posts, and video animations to highlight learning challenges and events
Collaborated with the communications team on community outreach and PR messaging for PR coverage
Maintained multi-platofrm brand consistency ensuring the campaign felt unified both online and in-person

Results:

Increased total social reach by 75% and engagement by 130% over the prior year’s campaign
Helped drive a 40% rise in Summer Learning Program registrations
Boosted website traffic to the campaign landing page by 70% through integrated cross-platform promotion
Expanded community awareness through library press coverage and local partnerships
Created an in-branch experience that visually tied together print, digital, and spatial design

High-engagement social media post

Program sign-up interface

Multi-year theme collaboration

Coinciding in-person experience

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